Hi!
I'm sure you've already heard it: content drives pipeline, creates solid leads, increases ACV, grows your brand, and in general boosts all of your favourite marketing metrics.
And that's what I did in the last 10+ years as a Content Marketer/Creative Strategist: I produced, crafted, and created every type of content that resonates with the audience and has a measurable impact on business. For campaigns, out-of-home (OOH) ads, B2B videos, keynotes, podcasts, events, and digital.
In-house at tech company Qualtrics, on the agency side for brands like Swisscom, Siemens, and Telekom.
Check out some of my favourites below and ping me to learn more.
40+ highly personalised account-based marketing mircosites
Crafting specific value propositions and messaging - and designing the sites.
This included a structure to scale production for future iterations of the sites.
Leading content for events across EMEA
Event series for Amsterdam, Munich, Cologne, London, and Dubai: Content creation included promotional material (emails and digital), event key visuals, keynote presentations, and post-event communication.
Project covered speaker liaison and stage direction during the live events.
Heidelberger B2B use case video
Heading the content: From idea, to script, to production.
The video tells the story of how and why Heidelberger strives to understand its customers better and better.
Copywriting standards to transcreate a brand
The idea: To make sure the brand speaks the language of the region, it needs a little more than just a translation but a true transcreation for tone of voice, values, benefits, etc.
That why the copywriting standards provided direction for agencies, freelancers, and in-house.
